Design Inspiration

Freshman Students Design “Make Think” T-shirts

posted by: Jonathan Desrosiers on December 7th, 2009

The 2009 AIGA National Design Conference’s theme was “Make Think”.

“Make Think focuses on taking on the dichotomy of designers as both the makers of artifacts and masters of integrative thinking, and exploring the contrast between tangible/physical solutions and the strategic/innovative ways that designers use their creativity to defeat habit. This issue is especially relevant today, as we position design and its competitive advantage to emerge stronger and even more essential to business and society coming out of the current economic downturn.”
- Taken from “How does AIGA come up with a theme for the design conference?” by Richard Grefé

Passing this theme along to her students, Karyn Jimenez – Johnson & Wales University Design Professor and AIGA Rhode Island member – assigned a project to her students which she hoped would inspire them to “Make Think”.

“This project was assigned to my Digital Media Perspective Freshman Class. Each student was given a female and male t-shirt template and asked to hand draw a t-shirt design for AIGA that conceptually was around the idea of “Make Think” or actually contained the saying “Make Think”. Each student was given 2 days and presented their idea to the entire class.

Being the Digital Media Perspectives is a class where the computer is not used, It was an introduction for them into basic design practices involving, composition, color, hierarchy and hand drawn typography.”
- Karyn Jimenez

Here is a gallery with what the students designed.

The shirt design that wins the voting will be printed.

Voting

Choose which one you like best and then vote for it below. Use the number listed under the image as circled below.

Number of Shirt

Which shirt do you like best?

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Jonathan Desrosiers
2009-2010 President

Augmented Reality Tutorial

posted by: Robert Erskine on December 1st, 2009

EDIT: I’ve reuploaded the necessary files to complete this exercise, as well as the completed tutorial files. If you have any questions please feel free to leave a comment below.

For the past month or so I’ve been reading a lot up on Augmented Reality in the flash environment. According to Wikipedia, Augmented Reality is “is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality.”

Hungry for some Augmented Reality

I observed many examples including useful applications like the United States Postal Service Virtual Box and GE’s Smart Grid. I wanted to develop something similar but on a simpler scale. After a couple of hours of work, and a few energy drinks later, I created a virtual world for my DME1020 class using Augmented Reality. I’d like to share this experience with the JWU AIGA community.

1 ) There are a few files we need before we begin the project. The Flash Augmented Reality Toolkit (FLAR), some attributes from the Flex framework, the Papervision3D library, and a small adobe air application to create our marker, as well as a .dat file that will control the parameters for our webcam. All of these files can be downloaded via this link.

2 ) We need a 3D object to load whenever we see our marker. Since it is so close to Thanksgiving, I’ve decided to use a turkey. Using Google SkethUp’s 3D warehouse I found a .zip of a turkey to use, which includes the necessary files and textures needed. First, click on “Download Model” and “download Collada .zip”. Extract the zip to a folder on your desktop.

3D Turkey

3 ) File and folder management is critical in this type of project. So in order to make sure we can access all of the files later on, we should invest some time in getting it neat and straight now. Below is a screen shot of proper folder management for this project:

File Managment

Copy the contents of the turkey folder we downloaded from Google SketchUp and paste them into the Flash Project > assets > models folder. Copy the files we downloaded earlier and put them in the corresponding folders.

4) Next, we can make a marker for our project. The marker is what the camera will recognize and use as an x, y, and z axis for rendering our turkey. I created a 600 by 600  px image. Black background with a 450 by 450 px white square in the middle. I put the text “JWU AIGA” in the middle, but you can put whatever you wish. It is important to follow this black and white colorscheme or else the FLAR package won’t recognize our marker. Save this in the root of our Flash Project Folder as a jpg, gif, or png.

MARKER

5 ) Next step is to print out, or load this new marker that you’ve made on your smart phone. Open up the ARToolKit Marker Generator that came in the zip file included above. If you hold up the marker you’ve made a red outline should appear around the marker. While this red line is there, click “Save Pattern” and save it as Flash Project > assests > FLAR > FLARpattern.pat.

markerscreenie

6 ) Now it’s time to jump into flash. Create a new Actionscript 3.0 .fla, 30 fps with dimensions 640 by 480 px.

7 ) Create a new Actionscript File (.as). This is where we will adding all of our code, we will attach this .as file to our .fla in a later step. First thing we will do in our code is add all of our imports:

--------------------
package {
import flash.display.BitmapData;
 import flash.display.Sprite;
 import flash.events.Event;
 import flash.media.Camera;
 import flash.media.Video;
 import flash.utils.ByteArray;

 import org.libspark.flartoolkit.core.FLARCode;
 import org.libspark.flartoolkit.core.param.FLARParam;
 import org.libspark.flartoolkit.core.raster.rgb.FLARRgbRaster_BitmapData;
 import org.libspark.flartoolkit.core.transmat.FLARTransMatResult;
 import org.libspark.flartoolkit.detector.FLARSingleMarkerDetector;
 import org.libspark.flartoolkit.pv3d.FLARBaseNode;
 import org.libspark.flartoolkit.pv3d.FLARCamera3D;

 import org.papervision3d.lights.PointLight3D;
 import org.papervision3d.materials.shadematerials.FlatShadeMaterial;
 import org.papervision3d.materials.utils.MaterialsList;
 import org.papervision3d.objects.parsers.DAE;
 import org.papervision3d.objects.primitives.Cube;
 import org.papervision3d.render.BasicRenderEngine;
 import org.papervision3d.scenes.Scene3D;
 import org.papervision3d.view.Viewport3D;
--------------------

What this code does is imports all the external classes needed from the flash player, flash ar tool kit, and paper vision 3d needed for this project to work properly.

8 ) Next we will define our class, setup our class properties and variables

--------------------
public class AugmentedReality extends Sprite
 {

 private var video    : Video;
 private var webcam    : Camera;    

 private var flarBaseNode                : FLARBaseNode;
 private var flarParam                   : FLARParam;
 private var flarCode                    : FLARCode;
 private var flarRgbRaster_BitmapData    : FLARRgbRaster_BitmapData;
 private var flarSingleMarkerDetector    : FLARSingleMarkerDetector;
 private var flarCamera3D                : FLARCamera3D;
 private var flarTransMatResult          : FLARTransMatResult;
 private var bitmapData                  : BitmapData;
 private var FLAR_CODE_SIZE              : uint         = 16;
 private var MARKER_WIDTH                : uint         = 80;

 [Embed(source="./assets/FLAR/FLARPattern.pat", mimeType="application/octet-stream")]
 private var Pattern    : Class;

 [Embed(source="./assets/FLAR/FLARCameraParameters.dat", mimeType="application/octet-stream")]
 private var Params : Class;

 private var basicRenderEngine           : BasicRenderEngine;
 private var viewport3D                  : Viewport3D;
 private var scene3D                     : Scene3D;
 private var collada3DModel              : DAE;

 private var VIDEO_WIDTH                 : Number = 640;
 private var VIDEO_HEIGHT                : Number = 480;
 private var WEB_CAMERA_WIDTH            : Number = VIDEO_WIDTH/2;
 private var WEB_CAMERA_HEIGHT           : Number = VIDEO_HEIGHT/2;
 private var VIDEO_FRAME_RATE            : Number = 60;
 private var DETECTION_THRESHOLD         : uint   = 80;
 private var DETECTION_CONFIDENCE        : Number = 0.5;
 private var MODEL_SCALE                 : Number = 0.2;                

 private var COLLADA_3D_MODEL            : String = "./assets/models/models/bird.dae"; // make sure you rename the original .dae file
--------------------

9 ) Next we will setup the constructor. The constructor will do 4 things. It will prepare the webcam, the marker detection, and the rendering for papervision3D. Then, it will repeatedly loop to update the marker and the rendering of our turkey

--------------------
public function AugmentedReality ()
 {
 prepareWebCam();
 prepareMarkerDetection();
 preparePaperVision3D();
 addEventListener(Event.ENTER_FRAME, loopToDetectMarkerAndUpdate3D);
 }
--------------------

10 ) Next step we will define all of the methods listed in step 9.

--------------------
private function prepareWebCam () : void
 {
 video = new Video(VIDEO_WIDTH, VIDEO_HEIGHT);
 webcam = Camera.getCamera();
 webcam.setMode(WEB_CAMERA_WIDTH, WEB_CAMERA_HEIGHT, VIDEO_FRAME_RATE);
 video.attachCamera(webcam);
 addChild(video);
 }

private function prepareMarkerDetection () : void
 {
 flarParam = new FLARParam();
 flarParam.loadARParam(new Params() as ByteArray);
 flarCode = new FLARCode (FLAR_CODE_SIZE, FLAR_CODE_SIZE);
 flarCode.loadARPatt(new Pattern());

 bitmapData = new BitmapData(VIDEO_WIDTH, VIDEO_HEIGHT);
 bitmapData.draw(video);
 flarRgbRaster_BitmapData = new FLARRgbRaster_BitmapData(bitmapData);
 flarSingleMarkerDetector = new FLARSingleMarkerDetector (flarParam, flarCode, MARKER_WIDTH);
 }

private function preparePaperVision3D () : void
 {
 basicRenderEngine     = new BasicRenderEngine();
 flarTransMatResult     = new FLARTransMatResult();
 viewport3D             = new Viewport3D();
 flarCamera3D         = new FLARCamera3D(flarParam);
 flarBaseNode         = new FLARBaseNode();
 scene3D             = new Scene3D();
 scene3D.addChild(flarBaseNode);

 collada3DModel = new DAE ();
 collada3DModel.load(COLLADA_3D_MODEL);
 collada3DModel.scaleX = collada3DModel.scaleY = collada3DModel.scaleZ = MODEL_SCALE;
 collada3DModel.x = -30;
 collada3DModel.y = -530;
 collada3DModel.rotationX = 90;
 collada3DModel.rotationY = 0;
 collada3DModel.rotationZ = 0;

 flarBaseNode.addChild(collada3DModel);
 addChild (viewport3D);
 }

//and finally

private function loopToDetectMarkerAndUpdate3D (aEvent : Event) : void
 {
 bitmapData.draw(video);

 try {

 if(    flarSingleMarkerDetector.detectMarkerLite (flarRgbRaster_BitmapData, DETECTION_THRESHOLD) &&
 flarSingleMarkerDetector.getConfidence() > DETECTION_CONFIDENCE                            ) {

 flarSingleMarkerDetector.getTransformMatrix(flarTransMatResult);
 flarBaseNode.setTransformMatrix(flarTransMatResult);
 basicRenderEngine.renderScene(scene3D, flarCamera3D, viewport3D);
 }
 } catch (error : Error) {}
 }
 }
}
--------------------

11 ) This concludes the amount of code we need. Lastly, let’s jump back to the .fla we created and attach this Actionscript (.as) file to it.
attach the constructor

12 ) That’s the last step, export the fla, grant the swf permission to use your camera and hold your marker up to the webcam.

All in all, augmented reality is still low in functionality and uses a large chunk of CPU power, however there is a pretty big “awe” factor involved. I put a custom marker of my own on the back of my business cards and it goes over extremely well during interviews. It shows that you are up-to-date on web trends and are there to impress.
And of course, I’ve included the source files with all of the work. However, in order to get the most out of this tutorial I recommend following the tutorial and only making references to the source for help if you get stuck. The source files are greatly //commented for this reason.

Thanks a lot for taking the time to read my blog post and tutorial. If you get the opportunity post your own AR experiments in a comment.

Also, if you have any questions please post them in a comment so everyone can benefit from them.

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Robert Erskine
President

Growing Design Trend In Advertising: Kinetic Typography

posted by: Jonathan Desrosiers on October 31st, 2009

Over the past 6 months or so, I have been noticing an increasing trend in advertising for both print and television ads. A growing number of companies are joining this trend, and after this blog post, I hope that you will be more aware of it, and recognize it as you go about your life. The trend is minimalist and kinetic typography.

Pepsi

The first example I noticed was from Pepsi. They launched their “Refresh Everything” campaign that was the first major advertising campaign with their newly redesigned logo. They used the 2009 Presidential Inauguration as a vehicle to get their message out there. They launched their campaign and put it EVERYWHERE replacing all ‘O’s with the new Pepsi logo.

They also launched a television spot:

View Pepsi's Refresh Everything TV Ad

South Park

Mocking Pepsi, South Park Studios used this same ad format and produced a parody ad, which was played on Comedy Central last Winter.

View South Park's Parody Ad

Ford Motor Company

The trend has now filtered into the automotive industry with Ford Motor Company using it for their F-150 commercials. There have been several so far, and it seems that they are sticking to the style.

View Ford's TV Spot #1

View Ford's TV Spot #2

****UPDATE****

I recently picked up on another Ford commercial that uses this type of style, the Ford Taurus SHO.

View Ford's Taurus SHO Commercial

Fox Broadcasting Company

Fox Broadcasting Company has recently started to use this as well in their national commercials that explain their nightly schedules. These have not yet made it onto the internet yet.

Charlie Moore: The Mad Fisherman

Even local area stations have started employing the trend on ads. Mad Fish is a show on NESN, New England Sports Network, featuring Charlie Moore. Recently they have launched an ad featuring the same kinetic typography style as the Ford commercials. I also could not find any clips of this online.

Zombieland

Another example I noticed was in the film Zombieland. Throughout the film, viewers are reminded of the basic rules of survival in Zombieland by typography creatively placed and animated within the scene.

These are just a few I have noticed. I am sure there are many more. Don’t be scared, share yours, and share your thoughts!

****UPDATE****

In a comment below, past member Ryan Paul pointed out another great example.

Starbucks

Starbucks joined Pepsi encouraging people to vote by offering them a free cup of coffee if they voted in the 2008 election.

Starbucks Get Out And Vote Campaign

They also used this advertising style to raise awareness for their Red fundraising efforts to help fight AIDS.

Starbucks Red Campaign

Photo Credits: atwatervilage, ourtimelost1, ourtimelost2, kbolde, c2k, reyobkram, ryaninman, Pepsi
http://www.flickr.com/photos/ryaninman/3665280995/

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Jonathan Desrosiers
2009-2010 President

AIGA JWU / Relay For Life JWU Partnership

posted by: Jonathan Desrosiers on October 16th, 2009

Recently I was contacted by the Event Chair for Relay For Life of Johnson & Wales, Tracy Weaver. She expressed a real interest, and recognized the creative possibilities of our group teaming up with the event planning committee for JWU’s Relay For Life.

Here is a taste of what she mentioned:

“Here are a few things we are looking to create:

  • A JWU Relay specific logo (something that would incorporate aspects of the official American Cancer Society Relay logo but with a little JWU flare).
  • A t-shirt design for the committee to wear to promote the event and cause.
  • Any kind of poster designs we can get!  We are looking to do some event promo after the first of the year.  But we are also looking to do an informational/educational campaign on campus as well.”

Tracy will be attending one of our upcoming meetings to better explain what the committee is looking for, and even though the event is a long ways off, it is not too early to start brainstorming, and/or drafting designs.

If you are interested in participating and helping out with this cause here are some resources for you:

  1. Relay For Life Logo – The American Cancer Society’s Logo for the Relay for Life event.
  2. Johnson & Wales University Logo – JWU Crest Logo
  3. Johnson & Wales University Identity Guidelines – While we are not designing for official university print, it is good to have a familiarity with Johnson & Wales’ logo and font-face guidelines. Download the PDF

While we do not have specific guidelines for any of these things, feel free to draw up some ideas and get a head start!

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Jonathan Desrosiers
2009-2010 President

Poster Inspiration

posted by: Kyla Covert on September 17th, 2009

Looking for some inspiration for your Obscure Holidays Posters? Below are some links you might find helpful:

69 Stunning Gig Posters

30 Amazing Retro Posters and Fliers

Scientific Designs and Tutorials That Will Inspire You

60 Concert Posters From Ten Amazing Artists

40 Exquisite Independent Film Posters

45 Stylish Posters

Some Good Tutorials:

How To Design A Rockin 80’s Party Poster

Make An Inspiring Artistic Poster With Drawn Elements

Freebies:

The Ultimate Collection of Vector Freebies

60 Free Illustrator Brushes

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Kyla Covert
Treasurer

AIGA – Get Inspired Video

posted by: Jonathan Desrosiers on September 10th, 2009

Recently, AIGA produced a video encouraging people to get inspired, and to become involved in AIGA.

This video tells the story of AIGA: 94 years of history; a diverse membership from across the country, spanning all professional levels; a vast array of programs encompassing conferences, competitions, exhibitions, galas, awards, publications, democracy, solving global issues; and so much more.

AIGA is what you make of it – Sean Adams, AIGA President

Get motivated! Get excited! Get inspired!

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Jonathan Desrosiers
2009-2010 President

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