Guest Speaker Mark Bevington from NineDot
posted by: Sarah Dillonaire on December 19th, 2011
Guest Speaker Notes //
Mark Bevington got started about 10 years ago. He attended the University of Buffalo. And has a masters from Syracuse.
The name of Ninedot came from the nine dot game, and thinking outside the box.
Branding – identity as a business model & put a purpose behind it
Warren buffett’s the world’s most successful investors says that brand is the most important factor.
1) Access & define purpose
2) Plan & set objectives
3) Execute
4) Measure – if it’s not working, fix it & tweak it.
Better thinking / core strategy
- environments
- events
- identity
- design
- interactive
- research
- events
- advertising
- strategy
a new way of thinking
branding 2.0
Have some meat to your design & your brand
Nine dot’s better way of thinking
Who you need as a team:
- project manager
- creative director
- designer
- writer
Chase the money or do something you love
It’s your passion.
Learn more about Mark Bevington and Ninedot at Ninedot.com
